¿What performances with us feel like a kick in the stomach –ego? Si eres marca o agencia, toma nota.
Entre los medios de comunicación oficiales y el público final, we found one serie of individuals called "bloggers or bloggers” que we mix – some better than others – opinión e información; deseos con propuestas y sobre todo experiencias que nos vinculan a marcas, estilos o ideas. It does not matter that we are specialized in moda, en gastronomía o en motor. Todos bebemos de la misma fuente: la libertad del ámbito 2.0 to be able to create a blog and say what they want – or they pay them, que de todo hay.
Desde mi experiencia, os voy a dar unas claves de acciones o actos que hacen enfadar nuestra pequeña alma bloguera. Creo que esta sensación es compartida por muchos de mis compañeros, so brands and agencies ¡be careful!
¿Dear Egoblogger?
A ver qué os parece esta situación:
Recibo un email con este texto: “Querida bloguera, me encanta tu blog y los estilismos que públicas cada día” – and i think: ¡Bien! Se nota que eres fan acérrimo de El Blog de El Señor de las Gafas Amarillas, que sólo publico 1 styling a week and I'm a boy.
I can understand and I understand that they do not know my name and tell me Gafas, Glasses or Glasses and that they call you Pepa instead of knowing that it is your puppy… pero… ¿Honey?. ¿Can you imagine being in bed with someone and getting the wrong name?? ¡how brown! Vale, con los bloggers no es tan grave, pero a nadie sienta bien que lo confundan, ni mucho menos que nos manden algo con intención de hacerlo llegar a otras personas. Así que si vais a mandar e-mails masivos, haced dos grupos o sed inteligentes para hacerlo neutro.
Mentiras arriesgadas
Dear agencies and brands ¡Bloggers know each other! and we chatted… ¡Wow if we chat! Por eso nos sienta fatal que nos entréis implorando que publiquemos algo porque no tenéis pelas y os hace mucha falta la difusión; mientras que estáis pagando campañas – or giving gifts – in other places. No es cuestión de envidia, es cuestión de honestidad y que se valore nuestro trabajo.
Yo soy un blandengue y me dejo camelar, pero también reconozco sentirme despreciado cuando esto ha ocurrido. Sed finos y recordad que se pilla antes a un mentiroso que a un cojo.
Clasismo blogueril
En relación con el punto interior, hay una pequeña ramificación que se trata de categorizar al bloguer y por ende ofrecerle mejores sustentos. No podemos negar que unos tienen más repercusión que otros, que algunos se lo curran más y otros van sólo por ir, and above all that some are more interested in the brand… but this feísimo detectar cierto tratamiento especial o regalos de distinto rango en bloggers invitados para lo mismo.
Imaginad un mismo evento en la que algunos bloguers salen del encuentro con un diamante en una bola, y otros con un cupcake. ¿Forgives?
Lo explican muy bien los chicos de Calamity Cool en el punto 5 y el 7 de este post: ¿What failures are there in fashion events?
Ven, para que pase de ti
Una de las cosas que más nos sorprende a los blogueros es la bipolaridad cuando se trata en agencias de comunicación o marcas. Eso se traduce en momentos en los que son superagradables y otros en los que pasan de ti de forma muy hardcore. Si estamos hablando de una amiga, podemos comprender esos movimientos mentales, but from an established brand – or your communication agency – surprises and annoys us.
Un ejemplo que me pasó: Una marca potente me invita a acudir a un evento en Madrid, tras decirle que no puedo ir porque vivo en Granada, insisten, they insist and insist… ¡Quite, de hecho! Cuando accedo a ir, al llegar, the people in charge of the agency did not even say hello and they had no idea who I was – said, ostras, Yes, I change from the photos to reality…. pero cuando fui a presentarme me dijeron “muy bien guapo, ahora estamos ocupados”. My face was in absolute surprise… so how did i get there, me fui por donde había venido y por supuesto que NO PUBLIQUÉ el evento en el blog.
No vengas, pero publica
Otra cosa muy interesante y que a mi me pone de los nervios es cuando recibo notas de prensa posteriores de eventos a los que no he sido invitado. ¿They really want me to post that others have been enjoying a really cool event that I would have loved to attend? No, no hablo de los Oscar o encuentros privados a miles de kilómetro, sino de eventos cercanos , de mi rango y sobre todo de marcas que anteriormente se han puesto en contacto conmigo por cualquier otro motivo.
And when the call is open, it's already that I scratch myself up ¿¡They have not been able to notify!?
Regalos para otros
Los blogs de moda nacieron para transmitir nuestra pasión por tendencias, marcas o ideas que nos apasionan, eso queda claro, y no se nos caen los anillos por hablar de ello, pero es bastante decepcionante que hables sobre una marca, que des difusión a sus productos, que des vidilla en redes, etc… and when campaigning, envíen regalos a otros bloggers pasando de ti (incluso aunque lo pidas con gracia, que yo lo he hecho). El otro día ya lo comentaba La Ratita presumida en Twitter
Eso si, cuando haces un post sobre una marca y después tiene detalles con los demás pero no contigo te sientes un poco idiota.
— La Ratita Presumida (@rpresumida) octubre 13, 2014
I'm not talking about communication campaigns – que habrá otros parámetros – sino en apoyar y quedar bien con la gente que te apoya incondicionalmente y no sólo por mercadeo.
En resumen, tened cuidaito, porque haciendo bien las cosas los blogueros somos de lo más agradecidos, pero a las malas puede pasar que nos desencantemos de vuestra marca o empresa. ¡And an angry prescriber I don't wish it on anyone!
Fotografía de cabecera: Mercedes Barrutia Navarrete
Hola, I love this blog, and I want to give my opinion as a communication agency. Después de 12 years working in this world, I was surprised by the change that online communication has brought, for brands, users and especially for agencies. Until very recently, an agency that represents a brand and does its job, creating content for her, with the purpose of generating news that appear in the press, I had it clear, went to the media, professional and specialized journalists and these were nourished by their information generating content for the editorial. We are the bridge between the medium and the client, and it is clear that we have to dedicate hours and effort so that this information is really credible and generates interest, It is common sense that if any news is not in line with the editorial it is not published by it.!, therefore every self-respecting blogger, to understand that agencies now use online communication and that bloggers are a very important part of it, fact that dignifies and professionalizes them helping to increase their followers.
Fruit! I got here thanks to Iron Blogger, and i'm freaking out. I enjoyed the post, and I love your way of writing. The feeling you have when reading the post, It is as if I had you in front of me and you were explaining it to me as if it were a story. Very personal I love it!
I just started in this profession blogs, and I'm looking for people with experience, with whom to talk, with which you can give me advice…
If you are on Iron Blogger I hope this does not remain in a single comment. As you said in the post, we bloggers talk, And that's one thing I love about being a blogger.. Being able to communicate with others who share my passion is brutal.
Well I do not roll it up again! I will put this post in favorites, Because it deserves it, and on top of that you have made me laugh more than once.
¡Gracias! y… we read each other!
The problem today is that bloggers only "talk" about who invites them, gives them gifts or treats them well, and they are almost never sincere when talking about the product. And most of them once they have some repercussion they go with an open hand ahead. So what was expected were new and FREE thinkers, they are not. And as soon as a brand or event does not treat them well, give them gifts or pay them then they are evil and you can speak ill of them.
To read material completely "sponsored" by brands, I read Vogue and not a blog. And of course to read transcribed press releases I read any important website that will tell me the same thing.
In the case of fashion bloggers, the lack of knowledge of the subject and of course the lack of love for quality in what they wear and advertise is something insane. If you are passionate about something you look for the best.
And although I don't follow or read blogs, I think there are some who today have made being a blogger their profession and they do it wonderfully, and they work hard day and night to keep their blog active, and they manage to live from it. One of the bases of those I see who are successful, are the own contents, what they do not cut and paste, what they really believe.
Fabrizio… «I think there are some who today have made blogging their profession and they do it wonderfully, and they work hard day and night to keep their blog active, and they make a living from it." And what do they live on?? From your own content?? just like that, only from the visits generated by the blog. Can you really live on it?? Come on man, If this were the case, how many hours a day do you need generating content??
The content is the hook, but not the business center of a blog.
I clarify this, I think you did not want to understand what Manuel is saying. There is a problem here in that agencies believe that everything is free, that they can treat you like an M, precisely because "it is not your profession", because behind you there is 20 that they still do it for free, "put here the excuse you want", etc.
that has to change, by bloggers (professionals and amateurs), agencies and brands. It's enough to tighten the budget and move it forward based on the "free" work of your collaborators. A little care and professionalism, what is asked here.
Good article. ^_^
Miguel, when talking about bloggers who are professionals and live from it, I mean they make money through advertising and infomercials and all that stuff., but what makes them attractive to agencies and brands, are the own contents, the ideas and those things that make them special and different. And by their own content, I mean that they are not dedicated to copying and pasting the press release or telling the things and that's it, they simply make the same information they have received 40 personas, them with pictures, text or whatever.
Bloggers are like fashion magazines that all have the same collections but each one presents and interprets them in a way that is different and interesting and that is why Vogue Italia and Vogue US charge their advertising pages at much higher prices than Telva.