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It is a commitment that comes from the passion and determination that lies at the heart of EA7, Emporio Armani line dedicated to sport.

EA7 Emporio Armani is the official sponsor of the Italian team during the Olympic and Paralympic Games in London 2012. The new EA7 Video Manifesto - The Sense of Being is now available. Video Manifesto, Filmed in black and white, It is a montage of powerful images and inspiring words.

Summarizes the values ​​of the line: effort, value, teamwork and motivation to participate. Values ​​with which everyone can identify, not only athletes. The Manifesto is indeed, a tribute to the sport expressed from the soul, carried out with passion and determination.

Concrete and insistent, video starring athletes, Record your movements
culminating with the central message: be present there is the goal. The show reflects eternal values ​​in a simple way, sincere and effective: direct images and words that touch the heart. Participating is more important than winning, and participate means that one gives the best of himself, transporting their values ​​to the pitch.