Besides being my favorite station, brings us luxuries like this “In the Arms of Autumn”

I have always thought that El Corte Inglés' Fall campaign is the coolest. It is usually the one that reactivates the period of “going somewhere closed and warm to shop.”, and it is clear that this large surface is often a great resource for airing without cooling.. Corti's campaigns always tend to be quite good – the seasonal ones I mean, The Sales ones have everything – pero on this occasion the campaign “In the Arms of Autumn” it has left me stunned (I didn't know how to sneak in this word that I love).

You know I love things with rhythm, with mobility… and in this case it has been achieved an imposing rhythm through hieraticism itself and a very “synthetic” music. Those poses and postures, those almost robotic movements but “charged with passion”, that piano at half throttle between a tango and any avant-garde, and all finished off by a female voice capable of making your bones bristle. pelo of the mustache.

The best: the interaction of girls with boys, halfway between dance and confrontation; those moments of real stop or slowdown. An advertisement loaded with details that makes us stare.

Asimismo, the graphic image is equally sublime. As explained by the Corte Ingles itself “She is elegant, refined, clásica. And she is sophisticated, daring, urbana. They are the two personalities of the same moda, the fall collection of El Corte Inglés.” I think the brunette is the first and the blonde is the second… Although it is so well assembled that they could be interchanged.…

“In the Arms of Autumn”, created by Zapping and M&C Saatchi and starring the models Elena Sudokova and Leticia Zuloaga, I thought it was a great campaign.; tanto, que If they didn't tell me it was from El Corte Inglés I would have thought it was another one of those “such fantastic pot goings” of collaborations in H&M – which by the way has been making some very bland advertisements for some time.