ASOS MADE IN KENYA, sustainable fashion and colorful 🌍

A special collection of ASOS proposes sustainable and full color fashion. ASOS MADE IN KENYA also serves to improve the living conditions of the local community

La colección exclusive ASOS MADE IN KENYA collaborates with SOKO Kenya to improve the living conditions of the local community in Kenya.The initiative offers resources and support for sustainable development, and all the artíasses of clothes are made according tón the principles of fair trade. It is a union that dates back to 2010 but I bring up as they have come me the news of the new collection 2018 and I have decided to pursue this initiative that seems so interesting to me.

«By combining the aesthetics of ASOS trend with traditional African motifs and patterns (including some drawings by children from local primary schools are transformed into prints design team ASOS» – explains Look.uk magazine – a very interesting mix is ​​achieved. With an ethnic yet modern touch and especially desirable and wearable. It also has adapted prices to help not become "a luxury".

SOKO Kenya, who has worked with ASOS from 2010, es a textile manufacturer that provides fair employment and traininǵn for several of the communities más poor of the fatheŕs. ASOS offers ongoing support and traininǵn for employees to develop the SOKO Kenya team, which it has grown from four to 50 employees in the úlast eight years̃os.

Lots of color for collection 2018 de ASOS MADE IN KENYA.

for the new collectiońn ASOS MADE IN KENYA, Available in April 2018, was invited́ a una serie de colaboradores para que contribuyesen en el proceso de diseño. Among them the dúor brother and sister 2manysiblings (@2manysiblings) , presenter Beat 1 Radio Julie Adenuga (@julieadenuga), Leomie Anderson model (@leomieanderson) y la blogger de moda, belleza y ‘lifestyle’ Shirley B. Eniang (shirleybenaing). La colección ASOS MADE IN KENYA will bé Available in April 2018, and it will be completed́ with a second release in August 2018.

“These partnerśonions, who share our visiońn to empower people and create sustainable change through́s of fashion, they worked closely togetheŕn with the design team̃or from ASOS to produce a líline that combines your creativity with that of ASOS MADE IN KENYA. These designs̃They are then cut and manufactured by SOKO Kenya” explain from Asos.