Ballantines presents the “Battle of Tweets”” to turn your favorite artist into the most loved on Twitter.
You know I'm hooked on Twitter (Follow me on Ecléchico) and I really like that brands think of this social network. Here I present the Ballantines initiative where you can elevate your favorite artist to the most popular of the little bird network.
The way to do it is very simple, You just have to write your tweet that contains the hashtag #Batalla_(artist name). But it will not only count the number of adhering tweets, but also the positive feeling that you manifest in them. (For it to be valid you have to mention @Ballantines_ES).
In this first phase, it will be the fans who vote to get your artist into the fight. In the last phase, only the most beloved artists will compete in the Final Battle. The Optimedia company, through its Social Popularity Score tool, it will be the one in charge of measuring support on Twitter and weighing sentiment of your messages.
