"Road to the final" with Heineken

Heineken® invites football fans to use their imaginations to win a ticket to the UEFA Champions League Final ¡All the world «road to The Final»

Now that the qualifying rounds of the UEFA Champions League are taking place, heineken beers® launch their latest TV spot “Road To The Final”, as a tribute to his collaboration with UEFA, being the official sponsor of the Champions League for the seventh consecutive year. ¿you haven't seen them?

But this nice announcement is not the only thing that Heineken has prepared. Heineken® invites fans to engage with the brand through a serie of unique initiatives has already presented a digital game on its website and on its Facebook. Allí, brand followers can put themselves to the test in a game of pinball and go head to head with each other to earn bragging rights and the applause of the public in social networks, It can already be seen inwww.heineken.com/es

Limited editions UEFA Champions League

Plus Heineken® has launched a limited edition collection of cans and bottles for the food channel inspired by the image of the cup of the best European club competition. They are already available in the pack of 12 cans (33cl) and in the packs of 6 bottles (25cl y 33cl).  These packs include codes inside that, when introduced in the
Club Heineken website www.clubheineken.es on match days, not only allow
accumulate double points, but also win amazing prizes related to the
UEFA Champions League and take part in the draw for tickets to the Final.