Jimmy Choo presents a digital project in which we can all be protagonists of a brand's streetstyle.
and I wonder, real bet on the moda on the street and with real people or mere marketing? We will have to wait until it has filming to see the type of photos and women that they put ...
Choo 24:7 Stylemakers, is an interactive microsite that pays tribute to streetstyle photographic reports through an image gallery starring brand fans. A project in which the prestigious photographer has been counted Eddie Newton.
An interactive microsite that brings to life the brand's “perfect shoe collection”, with the most iconic Jimmy Choo styles. Imitating the creative concept of the brand's advertising campaign, the site pays tribute to streetstyle photo shoots through an image gallery starring fans of the brand from around the world wearing Jimmy items
The site invites fans and photographers to participate submitting your own streetstyle photos showing off your personal style. The site will publish a selection of the best images to share with fans of the brand around the world, As an example of Jimmy Choo's cosmopolitan personality, this site responds to the growing interest in street style photography and the trend of sharing fashion and style images on social media and blogs.
Users will be able to create their own Stylemaker photo galleries and post their photos directly from Facebook or from personal digital photo albums. The Stylemaker photo galleries on the Choo247.com microsite can be shared through all social networks. Tagged photos will also be posted on Instagram with # choo247.
To start this project, Jimmy Choo has had the collaboration of the prestigious streetstyle photographer Eddie Newton. He has photographed prominent style icons exclusively for the site choo247.com - his Jimmy Choo models are often regulars in street style photography - such as Caroline Issa in London and Joffe in New York.. During the season 2012- 2013, new style icons will be incorporated in different cities around the world. Next stops: Milán, Antwerp, Paris, Los Angeles and Tokyo.