A toast with Ponche Caballero by all #MujeresExtraordinarias

Ponche Caballero pays tribute to all the #ExtraordinaryWomen in his new action ¡A toast to them!

You know that in a while I am linked with the Knight Group, rediscovering its Ponche, which has decided to renew itself and with it all the imagery associated with this traditional drink, but which is still more alive than ever. I made a review of its new bottle and I accompanied them to their holiday 185 anniversary in Puerto de Santa María.

Now they come with a new campaign that I recognize has excited me. It is about valuing the difference and strength of women It is true that the theme "beverage" and much more one with as much tradition as the punch, associated with male consumption. ¡Error!  ¿What does our gender have to do with it? – or our sex – with enjoying a certain food or drink? ¡Nada! Oh well, that I missed the topic, how did you decide them, Ponche Caballero has presented its new campaign called #Extraordinary Women.

Ponche Caballero begins the new year with the purpose of paying tribute to all the Spanish women who, for professional or personal merit, deserve to be recognized and taken into account. It does so by highlighting the stories of four women who embody values ​​that the brand shares., how are the authenticity, the passion, bravery and courage. Women who decide to live away from stereotypes and fashions, always showing a unique and genuine personality.

The presenter Tania Llasera, the athlete Gema Hassen-Bey, the sommelier Nuria Spain and the mother courage Paula Jiménez are the four women chosen by the brand to give voice to this particular tribute. They share a common denominator: they are all #ExtraordinaryWomen, they are all #WomenKnight.

The fresh. My tribute cocktail to the #ExtraordinaryWomen

as a challenge, Caballero suggested that we make a tribute cocktail to a woman we love and admire. ¡But it was impossible for me to choose just one! from my mother, my aunts, my friends, my roommates, my co-workers or even that woman you pass on the street and you can't stop looking for her safety or sweetness… ¡They all seem inspiring to me and show me every day that they are strong, decided, brave and extraordinary!

For this reason I have devised a simple cocktail suitable for almost all palates; so everybody, let's be as we are, we can enjoy it and think of that extraordinary woman who is not surprising.

I really don't know what to call it… because I can't think of anything that isn't cheesy ¿Woman Power? ¿Fresh Woman? ¿And if I put it in Spanish: The fresh? ¡Oye, me gusta! We take a term negatively associated with women and turn it into something positive. ¡Pues si! Because we all can and should be cool and stop using nice words to insult us.

To make “La Fresca”, necesitamos: 75 ml. Knight Punch, 150 ml. Ginger Ale, 5 ml. lemon juice, Lemon slice, Gingerbread sticks and lots of ice. simple and refreshing. ¿Qué os parece?