The new Dior Timepieces booth in Basel 2013

Cada año, Dior Timepieces increases your visibility in luxury and specifically in the world of watches, participando en la feria International Basel Watch Fair (Baselworld). I present the new stand of Dior Timepieces in Basel 2013

Desde el 24 de Abril,  Dior Timepieces presents its 950m2 stand divided into 2 levels,  thus tripling the meters of exhibition compared to previous years.

Within this sample, Dior will present the new Dior VIII models, Dior Grand Soir, The D de Dior, Chiffre Rouge and Dior Christal and in particular, the «Dior VIII Gran Bal», a new and exclusive caliber «Dior Inversé 8 1/4 «, with new oscillating weights and weights set with ornamental stone petals.

Details of the new Dior Basel stand 2013.

The stand concept created by House’s Architecture office, play with the Dior gray palette. Using so much modern materials (mirror, polished concrete) as traditional (fieltro, piel, wood). With a very contemporary approach, interpret the classic architecture of the 17th and 18th century so close to Christian Dior: Versailles, its rooms and its mirrors, as well as its geometric gardens. The facade, covered with a black and silver veil expresses the femininity of Dior and diffuses a soft light. En la planta baja, the monumental staircase in polished mirror and ductal gray, as well as gray mirror walls accentuate the perspective effect. While on the upper level, the roof open, lets through a soft, coppery light that evokes the glow of Versailles. While the carpet designed with pixellized patterns reminds us of the paths and bushes of the mythical French-style gardens..