the Esmeralda (Emerald PANTONE 17-5641) Get a sense of clarity and renewal, important in today's complex world.
«Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.»
I've always had mixed feelings with green tones. I do not usually like too, but always they end up surprising me and I hooked. It especially happens to me when they are associated with natural elements, they have a bright hue or are capable of provoking positive sensations in us. That's why I'm not a big fan of military green, but discovering that Pantone has established the color Esmeralda (Emerald PANTONE 17-1463) como the “color of the year 2013” I couldn't help but be happy, because it looks like a cool vision, natural, fun, carefree and vitalist of life.
If you realize, it is always recurrent in Pantone to use natural colors, last year it was the Tangerine Tango, Referring to “tangerines” and this year “Emerald” with clear relation to the precious stone.
“Esmeralda, a vivid green green, increases our sense of well-being beyond an inspiring vision, as well as promote balance and harmony. The perception of Esmeralda is sophisticated and luxurious. Since ancient times, this luminous hue, magnificent has been the color of beauty and new life in many cultures and religions. Also the color of growth, renewal and prosperity, no other color transmits regeneration more than green. Durante siglos, many countries have chosen green to represent healing and unity. «The most abundant shade in nature, the human eye sees more green than any other color in the spectrum», said Leatrice Eiseman, CEO of the Pantone Color Institute ®. «As it has throughout history, Emerald multifaceted continues to spark and fascinate”.
It was the final point of Dorothy's path in the great Wizard of Oz, a city of emerald capable of fulfilling dreams. One of Disney's most endearing characters also bore his name, in reference to almost hypnotic eyes. Or even a soap opera. Even the great Anna Dello Russo included this stone in a small part of her collection for H&M…
Without a doubt a color that we are sure delighted to have you join us this coming year 2013.
