Year 2014 awards season begins with Oros Globe, and these have been chosen by Chopard and Green Carpet Challenge to change the red carpet hand in green actress Cate Blanchett.
Cate Blanchett wore pending collection Green Carpet created by Chopard. Made with white gold certificate fairmined from artisanal mines in South America, and set with marquise cut diamonds, IGC group from which origin is certified by the Responsible Jewellery Council (RJC).
En colaboración con Green Carpet Challenge,Chopard has embarked on an ambitious sustainability program under the name of The Journey It will mark new social and environmental objectives in jewelry. Chopard is the first luxury jewelry company in developing a partnership with the Alliance for Responsible Mining (AMR).
Livia Firth, fundadora de GCC (Green Carpet Challenge) He commented: Cate Blanchett is both an icon moda, a woman committed the causes that matter. By choosing to bring these Chopard jewels at the Golden Globes, It is supporting sustainable luxury and artisanal miners. "
The Green Carpet Challenge
The world renowned GCC® es a project that pairs glamor and ethics to raise the profile of sustainable fashion. La GCC® is today the leading developer around the world sustainable fashion and since its launch it has involved many of the great designers and an important list of celebritie.
En March 2013 GCC® GCC created the brand® Gucci brand and launched the concept of sustainable style, creating the first collection of handbags certified as zero deforestation of the Amazon made with skin.
En September 2013, GCC® capsule collection presented the first Green Carpet"With eminent British designer designs: Christopher Bailey, Christopher Kane, Virtue, Roland Mouret y Victoria Beckham. The collection was presented at an exclusive event at Apsley House during the Fashion Week in London and had as host to Anna Wintour, Livia Firth y Natalie Massenet.
This is the fifth season where GCC awards It demonstrates that aesthetics and ethics can coexist with spectacular effects, bringing positive change through the fashion industry and luxury items. The initiative has received extraordinary support, working with designers like Giorgio Armani, Chanel, Tom Ford, Gucci, Valentino, Burberry, Victoria Beckham etc..
Chopard and the Alliance for Responsible Mining: a unique alliance
Chopard It has joined the AMR to support mining communities in Latin America and help them get certified fairmined, allowing them to open market and get a fair price when they market their gold. It also directly support activities that improve the lives and protect the natural resources of communities in Latin America that rely on gold mines. Investing along with AMR in the formation of mining organizations and their communities Chopard will bring hope to those communities forgotten and marginalized in society, helping them to have a legitimate and dignified life.