Footballer David Beckham, as well as becoming ambassador thousand fashion brands and cosmetics, ¡has decided to launch his own men's grooming line! Here I tell a little more about HOUSE 99.
HOUSE 99 born with the idea of offering a comprehensive experience of personal care men, merging British barbershop culture and style with creative ccaring for hair, the skin, la beard and tattoos.
David Beckham Launches His First Global Men's Grooming Brand Launch, HOUSE 99, a complete line of 20 innovative products to conquer the style of each man. This launch has been the result of the collaboration between David Beckham and L’Oréal Luxe with the aim of providing men with all the tools they need to experiment with their image and express their own style and unique identity..
Improving every step of the modern man's routine, from the simplest daily grooming to the most sophisticated style transformations, the footballer's brand offers expert and diverse solutions for all hair and skin types, tested, tested and approved for the needs and peculiarities of man.
As one of the most famous style icons in the world, David Beckham continues to challenge every day about the true meaning of what it means to be «male». He has inspired a generation and redefined the ‘culture of man’ not only in the UK but also around the world. «I am very excited to finally share House 99 with everybody. For me, personal care is not only the image you present but also how you feel. It's about being comfortable, to try new things and to model your next image. He creado House 99 to give people inspiration, plus the right products to experiment and feel ready for change. House 99 is here to support men, to give them the tools they need to create the image they want to offer. Welcome to House 99«
With total involvement from the beginning, David Beckham has played an active role in every element of his brand development, from tests in the L’Oréal Luxe laboratories to choosing the names of the products, fragrances and logo designs.
This new men's grooming brand will launch in the UK, exclusively at Harvey Nichols, el 1 February 2018, and later it will reach other British distributors as well as 19 países, from 1 March 2018. In the case of Spain, the launch is scheduled for 15 de marzo in Primor and Arenal Perfumeries, as well as in some distributors in the Balearic and Canary Islands.
¿What products does HOUSE include 99?
Like david, the brand is masculine and elegant, and has an assortment of products inspired by his legendary style in continuous evolution. Developed to work together, providing everyone with David's real life routine for inspirational care results. For david, it is a comprehensive approach to your daily style routine, focusing on hair, beard, skin and body.
Quinoa and spirulina are the key to HOUSE formulas 99, specifically selected by David Beckham for their health-enhancing properties. These natural assets, rich in protein, combine essential constituents necessary for hair and skin that cannot be synthesized by the body. They work to strengthen hair and beard fibers, energizing and revitalizing the body and brightening and improving the skin.
HOUSE's current line of care 99 features 20 references. These are some of the products: Seriously Groomed Beard & Hair Balm (Light, creamy balm models longer or shorter beards). Smooth Back Shaping Pomade, Smooth Back Shaping pomade (gives hair the perfect amount of hold perfect to keep a natural look textured). Greater Look Face Moisturizer (The lightweight, nourishing formula of this moisturizer strengthens skin while keeping it looking healthy and hydrated all day).
The Bold Statement Tattoo Body Moisturizer SPF30. Con más de 40 different designs and a new one emerging every year, David knows the importance of protecting and maintaining the condition of tattoo ink. The moisturizing spray is simple and quick to use and leaves the skin supple and residue-free. UV rays from SPF protective blocks 30 preserve the original colors of tattoos and enhance shine.
Curiosity: ¿Why is it called HOUSE 99?
HOUSE 99, gets its name from the fusion of two components: The word «HOUSE» reflects David's goal to build an inclusive community of personal care enthusiasts, share their advice on style and recommendations in order to conquer each image and also inspire for new creations. El número «99», that he has tattooed on his own hands, commemorates an exceptional year in your personal life and career. He married Victoria, his eldest son was born, Brooklyn, and Manchester United won the treble.