The first Le Coq Sportif firm store will be located at number 15 of the prestigious Via Dante in Milan.
Le coq sportif, that this year celebrates its 130 anniversary, disembark in Milan with the opening of its First Flagship Store, which has an unbeatable location, 240 m2 in the pedestrian area of Via Dante, in the historic center, between Castello Sforzesco and Piazza del Duomo, transit place for an international public . There he will show not only his collections, but also the important projects of the brand, as the sponsorship of the Tour de France.
Three important showcases give visibility to the firm's proposals, for a public that loves a sporty lifestyle with a touch of French chic: clothes, footwear and accessories – both male and female – in addition to the limited editions.
The opening of the Milanese store is the first of one serie of stores in Italy and in the other key markets and will also become the location for events, special projects and initiatives of le coq sportif.
industrial style of essential and clean lines for a look markedly urban, with untreated concrete floor, wide whitewashed wooden slats, minimalist metal decor and exposed vent pipes and gutters. Asimismo, metal and glass for the industrial-inspired grand staircase, linking the ground floor dedicated to man, with the first floor for women; the fitting rooms completely lined with red mosaic, blue and white, evoke the nationality of the brand.