“English style admirer, as well as the Baroque and the volumes, experiment with the fusion of both styles, giving them an innovative discourse, seeking balance and achieving a modern and current air”.
This is how Javier Lafuente defines the Cadiz platform South 36.32N and if you want to find out a little more you will have to read this interview:
– Who are you and why are you here? By way of introduction.
I am Jose Javier Canas Paredes, I use in the world of moda in which I now try to start the name of Javier Lafuente. I was born and live in Cádiz
-¿How your passion for fashion was born and how you decided to dedicate yourself to it?
The passion for fashion is born in me since I was little, since I have lived it in the family environment, since my mother, aunts, grandmothers, they make their first steps in sewing and they designed some other outfit or reproduced the one from a magazine to use. Thinking that I could design those dresses, I start to do it, Once I finished my bachelor's degree, I enrolled in the School of Arts in Cádiz to study Estilismo of clothing.
– ¿What do you like most and what you least like about creating fashion?
What I like the most is the creative design process and the search for information as a source of inspiration for my collections.. Honestly there is nothing I don't like, perhaps due to my nervous and impatient mood it exasperates me not being able to see the designs assembled at first and almost immediately.
– ¿Who are your reference designers in Spain? E International?
Joseph Castro, Emilio de la Morena and Alexander McQueen
– At the market level, ¿How do you rate the current Spanish fashion?? ¿And internationally?
Spanish fashion that has been on the rise for a few years and international fashion has almost always been well valued and I would say that it is consumed, now well with the times of crisis that we are currently going through, perhaps the market has fallen sharply and the general public is opting more for large-area store models, (read Zara, H&M, etc.)
– Fashion platforms like Andalusia, or contests and samples of novel and emerging designers… ¿What do they mean in the career of designers today?
They are a good way to make yourself known and present the creations of those of us who started in this. Without these spaces we would not have the possibility of making ourselves known.
– ¿what are the bases that support your designs, your style?
an english style. baroque lines, What am I trying to synthesize?, giving them elegance, experimenting with volumes and new materials.
– Tell us how the concept of your latest collection and the idea emerges
My latest collection presented at Andalucía de Moda arises as a renewal and in some look redesign of my first collection presented at South 36.32N, and that logically, in my opinion, suffered from some errors that in a logical evolution have been corrected in this now my second and last collection
I have always had the idea of this collection, since i was studying, the lack of time and in a good way of the necessary technique I could not fully carry it out until I finished my styling studies. The original idea based on the English style, was influenced when I saw the movie The Duchess, and I decided to give importance to the protagonist of the same Georgina Spencer, Duchess of Devonshire, making her the muse of my inspiration.
– ¿What are you cooking? ¿We advance some projects or plans in the short or medium term.
I am currently expanding my training by studying advertising graphics at the school in Cádiz., which takes a lot of time out of the creative process.
When the same ends (este año, expect) I will try to follow other courses or fashion studies, and outline several collections that I have in mind to present myself in other contests, I am not saying that they are inspired to play with the element of surprise, hehe so you have to wait to see it.
I am very glad that you have gone a little further towards your designer dream Javier, and I hope to see you again in the South but invited as a famous designer!! Much encouragement!! =)