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The new model of the luxury firm represents a tribute to the sensual geometry of the Alhambra

The Spanish luxury firm Loewe has chosen the Granada Music and Dance Festival to present its new bag model "Granada", designed by the creative director of the house, Stuart Vevers. The close connection of Loewe with Spanish culture and its fascination with the Alhambra have led the firm to participate in the Festival sponsoring one of their shows, the Bavarian State Ballet de Munich.

The framework of the celebration of this act, the alhambra gardens, becomes the perfect setting for the presentation of the new Granada bag by Loewe. The duality of all Andalusian construction, con sus games between inside and outside, geometry and sensuality, and the wealth and austerity of the monument, are transferred to the design of this model, comparable to a Muslim palace or a Carmen from Granada, where the most important thing happens behind closed doors.

The bag - which comes in two sizes- balances the functional and the chic, the simplicity of the line with the opulence of the skin. The symmetry present in Nasrid buildings in southern Spain plays a key role in the design of the bag, origin of its harmony, and its adjustable handle allows this hobo adapt to different situations from day to night.

Although its exterior is exceptional with metals covered with exotic skins and stitching as a finish, what is not seen with the naked eye is the most fascinating: made of calfskin, the bag is lined with napa, causing a sensation to the touch of this skin is only available to the woman who wears it.

Loewe's relationship with the city of Granada goes back to the years 50 the last century, when his first store was opened in the Alhambra Palace hotel. Throughout this period, the century-old firm has always maintained a close relationship with the city that has been reflected in the design of products inspired by its most emblematic monuments. And it is that in the years 80 y 90 Loewe already took the gardens of the Alhambra and the latticework of its trellis as inspiration for the prints of its line of silk scarves, in addition to the popular crafts of the region, like Andalusian pottery.

And in this context, where the culture and wealth of places like the Alhambra have their place, Loewe is pleased to sponsor the show of the Bayerisches Staatsballet in Munich, el 27 June at 22.30 in the gardens of the Generalife. to act, which will be preceded by a dinner at the Parador de Granada, numerous representatives of the international press will attend, In addition to the official authorities.