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Sometimes susceptibility becomes a double-edged sword and comes to curtail "art" of selling fashion.

Ala, once put the transgressor scrotumtightening subtitle, I explain what all this. I read the other day that the great Swedish firm H&M has received criticism from the Swedish Cancer Association for her latest bikini campaign, which appeared a totally "tan" models - eg, ejem, stay with this concept, Sun tanning! - Under an impressive blue sky and with bodies that take your breath.

According to the news says the Swedish milky looking is that "such campaigns do not encourage women to take this reference skin tone" as this campaign could encourage excessive sun to cause skin cancer - that without exaggeration! At the association has put them in their girls toto that this "brown coal”.


I find that the Swedish company has apologized for the "Excessive brown"His campaign. I do not believe the end of the ideal of beauty, since all firms trying to sell one, but I accept it as a bronze statue of company ...

"Lo sentimos si hemos herido a alguien con nuestra última campaña de verano. No It was our intention to teach a specific ideal of beauty or encourage anyone to do something dangerous. Nuestra intención era lucir nuestra nueva colección de baño".

It is clear that this campaign models H&M are very dark, pero I think beyond their aesthetic bet on and become bronze statues!! Of course it is done on purpose and of course that has been used Photoshop to enhance color that worthy a noble material .... and once released to the idea, Apologize to Quickly? No children no, stone throwing badly, since you have opted for these goddesses bronze, defendedlo!


It seems an attractive campaign, effective and above all with an artistic point that is often forgotten in catalogs and campaigns. It is clear that the Swedes, whose whiteness could 'from the future ' this may seem nothing short of the death of San Lorenzo, but I assure you that I have seen in August Almuñécar - Granada official beach - at much these girls tanned without risk of cancer. A little relativity,por favor, that moda - and the sale of it - is also “un arte"And as such we must be open to the bronzes, the gold or silver ...

It is true that we must promote the right information, know the risks and ensure the prevention of such serious problems as the influence of the sun, but not because the world population acojonar lightly and especially should look further and realize that these campaigns often move more an art than real image ... In this case I see quite clearly aspirational and unrealistic image, because otherwise, this same graph would prompt an early anorexia, that we measure meter ninety, we became Brazil, We tiñéramos brown, lleváramos all supermini bikinis or bathing suit neoprene that colors so bizarre or we placed us on the beach with the best positions worthy of a contortionist .... and that's another story!

Do you think that these pictures incite "Skin Cancer"?