The five selected will receive financial remuneration and will travel to Copenhagen
Under the motto “¿Do you want to be a Perspirex model??”, the antiperspirant distributed in Spain by Rovi has launched a casting to locate five real people, let them tell their experience with the use of the product and put a face to the next campaign that the brand will carry out. The selected ones They will receive financial compensation and travel to Copenhagen, in Denmark, with all expenses paid, to attend the photography session that will make them the image of Perspirex.
In the casting, men and women will be selected from among 18 y 55 años, who use Perspirex and are willing to share their real experience with those people who suffer from excessive sweating. The five selected must agree to be photographed and become the image of the next antiperspirant campaign.. Other requirements to be a candidate are be able to communicate in English without problems and be able to demonstrate, when required, who actually use Perspirex.
Helena Esteban Flórez, Senior Product Manager at Rovi Pharmaceutical Laboratories, pointed out the importance of having real testimonies from the antiperspirant users themselves: “It seemed essential to us that the campaign image features real people, Let them convey the message that excessive sweating is a more common problem than it seems.. By transmitting your experience we will be much closer to all these people who want to find an affordable and effective solution against sweat”.
Casting ends on 17 December and those interested must send a photograph where they appear clearly visible, as well as the story of your experience as a Perspirex user and a contact telephone number. For more information you can visit the web www.perspirex.es.
ABOUT PERSPIREX
Perspirex is an antiperspirant that was first launched in 1982, in Denmark, as a product to combat excess sweating. Today the company - still independent and family-owned- Riemann A / S manufactures and sells more than three million units of Perspirex antiperspirant annually in markets of 20 países. Perspirex products are distributed in Spain by Laboratorios Farmacéuticos ROVI.
