¿Who said that to start dressing by the feet?
The first thing to choose is a great underwear! And certainly, one of the proposals that has captivated me to know has been to Jesus Fernandez. lingerie cómoda, with vintage look and classic pieces recovered, that undoubtedly feels good and that is sure to arouse passions –between them and between them. I chat with Jesus himself, to tell us more details of your firm.
– ¿How your interest in lingerie design was born?
En 2003 I began recycling old pieces of lingerie, and incorporating ancient tiptoe. Then I started to sell them as a success, I began to realize unique and limited edition pieces. Growing increasingly, I ended up doing whole collections.
– Let's talk about interior glamor concept ¿where does it come from? ¿how do you develop it?
We want every woman feel feminine, using beautiful pieces of underwear, highlighting the strongest skills whose wife, to shine and glamor inside.
– A vintage look in the creations and in the brand in general ¿why this inspiration? ¿what type of audience are they aimed at?
We target women between 20 y 55 años. Women who like to dress well, Detail , the feminine world.
– Fusion of the innovator with the old… ¿get rich?
Textures incorporate latest fashion, and handcrafted details, handmade and recycled old machines.
– ¿Sophistication and comfort can be united?
Probably yes. We aim toward it all the time. We want our customers use every day Jesus Fernandez, and feel super-sophisticated and comfortable at the same time.
– Craftsmanship… ¿how is production done? ¿how many people make up the company?
We are a new company, joven, con 35 People around, and all professionals in their work. There are a lot of passion and attention to detail, every corner of the garment, because the corset is a very complex category within womenswear.
– Español, English and…. Japanese ¿how underwear is configured to have an international vision? ¿In which areas do you like the most??
We market our products in various places… Asia, Middle East, Latin America, Europa. We try to standardize the product with regard to sizes, and make them equivalent. Having a retro style, any woman likes, as it brings much details woman. We also have a wide variety of shims, sizes and colors, so we can always satisfy any market. Por otro lado, Italians working with all genres Boselli, we enter any luxury market.
– Have presence in Spain, where you sell in Ibiza, and you go to various fairs ¿What do you think about how Spanish women wear lingerie??
We sell well in Ibiza, and this year we will aim to reach the entire country. We are looking for a good distributor that interests you.
– Coming soon, a perfume ¿how is this adventure? ¿what do you want with black rose?
It is a very seductive scent, fresco, female, irresistibly unforgettable…
– Whither Jesus Fernandez, ¿what are your short term plans, medio y largo plazo?
At 2010 we open 6 branch, This year we open 4 keep opening more and distributions abroad. We aim to Spain, Francia, Italy and Germany, in Western Europe.
If you want to see more of this beautiful interior design you can visit the fantastic (and retro) web de Jesus Fernandez, you sure you dive into a past full of glamor and style.
Imagery: Web of Jesus Fernandez.
