RUSH, the new film directed by Academy Award winner Ron Howard, premiered internationally 13 of September.
Based on a true story, RUSH tells us epic racing season 1976, at the top of the Formula 1 and its golden age, and focuses on the legendary rivalry between two great drivers: Niki Lauda played by Daniel Brüh and James Hunt played by Chris Hemsworth, the two emblematic athletes of their time.
The suits worn by the characters of Niki Lauda and his wife Marlene Lauda were designed by Salvatore Ferragamo. A reinterpretation of contemporary luxury in a style that weaves the culture of yesterday and the speed of today in a totally unique way..
Massimiliano Giornetti, Creative director of Salvatore Ferragamo, He explained: «I have created the wardrobe of Niki Lauda's character with his most characteristic instinctive features: an athlete's determination, obsessed with perfection, leaving nothing to chance, be it a strategic move a style detail. To reflect your strong and firm character, I chose exclusive fabrics, clean cuts and straight shapes for clothing: from the impeccably tailored Prince of Wales jacket, to suede shorts and dress leather jackets paired with jeans. An elegant and subtly refined charm that is also the epitome of pure elegance.. All this imbued with the unequivocal meaning of the decade of 1970, which is still a very modern source of inspiration».
The story explores the unrestricted rivalry of the two drivers., totally opposite in character and lifestyle: on the one hand, the cold and methodical Austrian Niki Lauda and on the other, the unpredictable British playboy James Hunt.
