Do not scream and take shoes! Scream Challenge de GEOX

Geox wants to "take your breath" and has challenged some of its customers to stay calm for her new shoe collection.

Yesterday, via Patri de Patricia's Blog, I discovered the  Scream Challenge de GEOX in collaboration with the Red Bull racing team. Participants start with 20 pairs of shoes each and for each scream they give on the track, one of them is subtracted. Look at the video that has no waste.

It seemed to me not only a very funny idea, si no una forma completamente viral de dar a conocer la nueva colección¡Incluso sin enseñar los productos! (if you realize it, they hardly see each other). The strength of the plot mix and match makes it close to us, efectivo, fun and desirable. From here i want congratulate Maren, Christian y Piotr -¿ Qué clase de nombre es es? – for "keeping them square" and not shouting once and encouraging Kathrin, that he does not take any shoes home but that turns out very cute.