Geneva manufacturing reveals itself as a pioneer in the luxury industry. After presenting this year, during the Cannes Film Festival, the first two pieces of Haute Jewelery completely ethical, Chopard has chosen the Venice Film Festival to add a new creation to its Green Carpet Collection.
Caroline Scheufele, Co-President and Artistic Director of Chopard and Livia Firth, creative director of Eco-Age and founder of the Green Carpet Challenge (GCC®), have celebrated the next step in their trip towards sustainable jewelry and its leadership in the global jewelry industry featuring a new piece from the Green Carpet Collection, during the Venice Film Festival.
An impressive diamond necklace is the latest and perfect addition to Chopard's Fine Jewelry collection. This piece is made up of a series of beautifully hand-cut diamonds that have been acquired through a Chopard partner company, who are committed to responsible trade: the IGC Group.
"It is a bold commitment, but we must maintain it if we really want to make a difference in the lives of the people who make our business possible ”said Karl Friedrich Scheufele, Co-Chair of Chopard.
"The Journey" begins at the beginning of the production chain and among its challenges are the respectful supply and traceability of raw materials. Supported in their initiative by ARM, (Alliance for Responsible Mining) (The Alliance for Responsible Mining), the gold with which these two creations have been made comes from community mines with a "Fairmined" certificate in South America. This gold has been subsequently refined in a foundry specialized in raw materials from fair trade..
As for the diamonds intended to be set in these magnificent pieces of high jewelry, its origin has also been the subject of meticulous choice. All stones come from the IGC Group, one of the oldest diamond firms in the world. Its origin is certified by the Responsible Jewellery Council (RJC), and responds to the demands of this ethical monitoring body, social and ecological. Chopard has been a member of this association since 2010, and you have just seen your certificate of conformity to your requirements renewed by 3 More years.
The Green Carpet Challenge
El GCC, already known worldwide, It is a dynamic project that it brings together glamor and ethics to make the criteria of moda sustainable. Hoy en día, The GCC is regarded as the leading promoter of ethical fashion beauty criteria worldwide and since its launch has involved all the world's leading fashion designers and a wide range of regular red carpet celebrities from all over the world. the world.
In March 2013 the GCC created the GCC Brand Mark and presented, with Gucci, one more initiative in the world of sustainable style: the first bags with “zero deforestation” certificate made with leather from the Amazon. In consideration of his work at the GCC, in november of 2012 the United Nations has awarded Livia Firth the “Leader of Change” award.