«The Splendor of Life», perfect summer with Ferragamo

Jon Kortajarena protagoniza the champagne primavera – verano 2016 Ferragamo in which homage is made to the perfect summer.

The creative director of Salvatore Ferragamo, Massimiliano Giornetti, He has given about the campaign – graphic and video –  The Splendor Of Life (The splendor of Life), campaign a concept inspired by the belief of life of the founder of this iconic signature.

There is no limit to the beauty or the pursuit of perfection – Salvatore Ferragamo

As they explained from the mark, Italian inherently evokes the notion of splendore della vita, that luxurious pursuit of pleasure and delight, effortlessly achieved at own pace and place of each individual. This time has been counted as the main star with Jon Kortajarena.

The sea and the city are the infinite possibilities of life, directly inspired by Salvatore's journey from southern Italy to the emerging glamor of Hollywood de los años 20 with screen idols through their creativity and craftsmanship.

The photographs are taken by the photographer Craig McDean, and lightness and sensuality abound in the idea of ​​the graphic campaign, showing the cool and colorful graphic taken from the collection ready-to-wear and accessories collection Spring / Verano 2016 de Giornetti. It is now available in your online store.