Read this post will take 1 minutos! Let's enjoy!

Communication and image in question with this urban action to devalue the retouching used in the campaign of H&M.

Photoshop en los carteles de H&M (1)

That the communication and image campaigns of the big firms they are “passed through the photoshop stone” it's not new news, in fact everyone knows it and every time they have not only less shame in admitting it, if not even in enhancing it. But it never hurts continue to claim and make society see that everything that is seen there could be part of something called "magical realism".” that leads us by the hand to unreal and complex visions.

In Germany, an activist has decided to show it a very clear way, direct and concise. Simply adding a sticker to the ad that reflects the Photoshop usage toolbar pasted on the poster, making it clear meridian that everything you see there is the product of digital work.

¿What do you think of this action??

Photoshop en los carteles de H&M (2)

these photos, and its corresponding urban action, they are about a year old, since the campaign corresponds to the summer campaign carried out by the Swedish firm Pre – Beyoncé.