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Be, ole ole and the new summer campaign H&M starring Beyoncé. ¡What a brown beast this woman!

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Hold on coming curves, literally the most iconic and influential singer now. H&M returns to take a music star for his campaign (now is the summer) but this time do not fuck with kitsch and uncovers Beyoncé. A bell comfortable worldwide. ¿No? ¡Raise your hand if you don't like any of the photos! ¡What a brown beast this woman! Everything done right the Joia!

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"I've always liked the idea of ​​H&M that moda It should be affordable and fun. I loved the concept of this collaboration because it allows women to explore different emotions represented by the four elements: fire, water, earth and wind. The photo shoot, carried out in a tropical island, It was really wonderful. We seemed to be recording a video more than an advertisement” – Beyoncé

We found a bright pictures, colorful and focused on bikinis, while recognizing that sometimes hard to look at the content provided continent. ¿I'm the only one who thinks that if they put these images on urban mupis there might even be accidents?

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The photos were made by Inez van Lamsweerde and Vinoodh Matadin  (known as Inez & Vinoodh) – The truth is that it was a surprise to find out their authorship because I would never have associated them with such pop photos. They were taken in the Bahamas.

If you want to see more Beyoncé with summer outfits, though not of H&M, Take a look at this amazing video with both flow: