The Danish brewery said goodbye to the summer with a party in style in Stockholm where Axwell, the well-known DJ, He served as master of ceremonies. More of 10.000 people from all over the world attended the celebration at the Stockholm Maritime Museum
The last day of August only a question was heard in stockholm: “Where’s the Party?”. Everyone wanted to know where Carlsberg was going to celebrate the big party that would end the summer; and it is that the expectation was not for less… The Maritime Museum in the Swedish capital, transformed for the occasion into the largest electronics club in the city, welcomed 10.000 music lovers from all over the globe. And the show had only just begun…
Luces, fireworks and incredible special effects were some of the surprises that accompanied the performance of Axwell, in charge of putting rhythm to a whole show that lasted until late at night. In addition to hosting the event, the swedish DJ had something special in store for the guests: took advantage of the celebration to officially present his new song “Center of the Universe”. The topic, that could be heard on the stations since the beginning of summer, fue banda sonora de la experiencia interactiva con la que la marca presentó “Where’s The Party?”.
The event could follow each other on social media using the hashtag #followthebeat, where attendees shared the most special moments of the night. One of the most active users was Pablo Ladoire, Brand Party Manager, in charge of representing Carlsberg Spain in the great event.
Ladoire was one of the select few who had the opportunity to meet Axwell personally over dinner at one of the restaurants in moda from the city. Then, he and the Spanish consumers who were ticket winners for “Where’s the Party?”, they were able to enjoy an exclusive pre-party that the brand held especially for VIP guests.
