Keds teams up with one of the world's most talented artists because she embodies the spirit, style and sensibility.
You know I'm completely in love with Taylor Swift! and besides I've always liked Keds ... How can I not be happy about this news? Will there be the number 44?
KEDS®, iconic American lifestyle brand founded in 1916, announces a collaboration with the singer, songwriter and style icon Taylor Swift, winner of six Grammys® awards and multiple multi-platinum albums.
“I am very excited to collaborate with Keds. I've been a fan of Keds for years because they hold two of my favorite elements of good style: they are classic and simple”. afirma Swift.
The collaboration will start with a limited edition of the iconic model Champion by Keds in red, commemorating the launch of RED, Taylor Swift's latest album to be released next 22 October.
“Taylor has become an inspiration to millions of young people and a shining example of what can be achieved when you set your mind to something”, dice Rick Blackshaw, Keds Brand President.
Through a multimedia campaign, Keds will encourage young girls around the world to share their stories, creating a global community of brave youth inspire and motivate each other to live their lives to the fullest. The initiative is will support through school scholarships, initiatives in social media, video content and limited editions of products for every moment of a girl's life.
“Keds identifies with unique and daring girls who are brave enough to be themselves. That thought is the most important thing we share with our fans and we are committed to helping many young women look great., but make them feel even better”.