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I will not be I who seek originality renege, But there are things that should attract and think what they get and just the opposite!

friends, This is the party Zara lookbook for the holidays! For those who do not know it, lookbook is an aesthetic proposal to present in the form, background and concept collections of a firm of moda. It is not about editorial mega-productions or simple photos to see the garments (online store type), rather, they intend to convey a concept through these images in order for the collection to be understood (and sell) best. The protagonist of this article is called “Dance into the night”And it was published a couple of weeks ago by the brand itself on its website and networks.

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But I wonder, what concept does this year's Zara lookbook convey?? Because I only see indolence!

Sad girls (almost angry), reloaded, collapsed (lying on the ground, stretched out on chairs or lying on the glass) que, or are they alone, or when they are accompanied they only think about digital – take pictures for social networks and look at the computer- Is this the kind of «fiesta»That Zara wants to spread? (In this case focused on young people) Seriously does the audience of this massive store – the most diverse in the world – I wish I could match these girls any day of celebration? There is also a video on the web in which they smile like 3 seconds (TOTAL!) and only when they are focusing on one to take a photo.

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I find the whole set a bit sad, especially when what most of us want at parties is to laugh, share, enjoy, wear what we want and show it off. I don't get into the outfits, that some seem right and even desirable to me, But the attitude when wearing them! Remember that the lookbook does not only sell clothes, but concept. I do not know if I speak from grandfather chives that I carry inside, but I would like to think that people - at least most - feel some joy when the moments of celebration come. Okay, it can give us more or less laziness, but this attitude that Zara girls show seems to me almost of total punishment.

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It reminds me of some videos that have gone viral a few years ago in which it was demonstrated how passion for social networks disconnected us from reality. I will not be the one to deny – you know I'm half hooked like everyone – but I think you have to know how to separate. And above all knowing how to sell. Which is strange to me in this case of Zara, one of the companies that best takes the pulse of society, come up with elements this distant it can only go through two things: That they have not done their job well or, something that scares me much more, have detected that this is what "their girls" want. Because if so, bad go friends. Por último, por favor, whatever Zara or whoever says, SMILE!

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