Anthony Garcia: “In our aesthetic world, classicism and, foundations of sewing and love for fabrics”

Antonio Garcia is a high quality firm based in the south but with vision and national survey.

Its striking logo was what first conquered me ¿How could something so simple and minimalist convey so many ideas and feelings?? That minimal bow tie opened the door to a world of spectacular designs, only, interesting, conscientious and different without losing trends. Se trata de Anthony Garcia, a firm that has managed to transfer elegance and know-how to its creations. I introduce you to its creator in this interview, so you can get to know this design genius better.

– ¿Where does Antonio García come from and where is he going??

What Antonio García is today comes from years of work in different modalities within the world of moda: sewing, ready-at-porter, own studio…And thanks to this baggage, the ins and outs of this world are mastered. We are going towards a point of increasing recognition and we expect the growth of the current lines: atelier y ready-at-porter and the creation of new ones.

– ¿What are the words that define the brand and its creator?

new elegance. Classicism revisited from a young and fresh perspective.

– ¿Why did you enter the fashion world?? ¿What do you like the most about it and what do you like the least??

I entered in a natural way, My mother is a dressmaker and I grew up in a sewing workshop environment.. What I like most about fashion is practically everything (except the financial part and the purely business). I love parades and everything they imply: castings, fitings, shootings, etc.

I don't like too much either. ¿necessary? temporality of the collections. I create and defend more timeless options.

– ¿What is your aesthetic ideal?? ¿Who or what inspires you to create??

In my aesthetic world a mixture of classicism coexists, environment and sewing technical bases, love for good fabrics and finishes. contemporaneity, constant presence of key fashion moments: años 40,50, 60. certain naive touch, minimalism clean shapes and lines and a constant and absolute search for beauty.

I am inspired by life, in the women who surround me and in those who don't. In the music, el cine, and a lot in the fashion world itself.

– Tell us about your first projects and their evolution.

My first projects, already far away, were always consistent with the moment I was living and above all with its possibilities.. The evolution has been above all coherent and consistent.

– And now let's talk about today. tell us what you are doing

The current projects are to promote the work of atelier, expand market with respect to ready-at-porter, grow in presence in specialized media and we are studying the option of online sales.

– Princess Portrait, ¿What does it mean and what does it intend to convey??

It tries to mix the aristocratic and sophisticated environment with a very current and fresh vision. This is where absolutely contemporary and real princesses are born.

– ¿How can we get an Antonio García?

In our studio-atelier in Seville we make personalized orders: girlfriends, events, etc. We also give the opportunity to purchase models from our collection ready-at-porter. Which is also available at DF Station in Madrid, Suite in Islaantilla and Lepe in Huelva and Dolores in Jerez. We are also expanding our multi-brand network, so we hope we can add many outlets to this list.

– ¿For when something of a man?

We really like the idea of ​​a men's line. We do not rule it out, but for now we want to strengthen the feminine.

ABOUT FASHION IN SPAIN

– ¿How do you see the world of fashion design in Spain today??

Mixed and convulsed as for years. The basic problem of industrial infrastructure remains. The little designer-industry relationship; the poor commercial culture in terms of sales distribution, logistics, etc.

– ¿Who are your favorite designers/creators??

Nationals: Palace and Font . And foreigners the old Ferré, McQueen, Michael Kors and Giambattista Valli.

– Could you tell us something new?, any project you have in hand

As we have been commenting, our efforts are focused on a greater presence of the brand in the commercial network, both multi-brand and with our own online store.