Marni will be the new “guest” signature of H&M for spring

H&M confirms the new capsule collection of a great designer: Marni. A very hipster firm is in charge of taking over from these long-awaited collaborations on 8 March in select stores. Here the first images.

“Famous for its original prints and inventive spirit, Marni is one of the most beloved brands in the moda, and its founder and creative director Consuelo Castiglioni has created for H&M a spring collection, for men and women that captures the essence of Marni”. explains the press release sent by the Swedish multinational.

When we haven't finished wearing the Versace yet… A differentiating and substantial jump, with the idea of ​​not being pigeonholed and touching different audiences. ¿Do you think that the people who went running for their 90s Versace will also line up for a Marni?? Well I think yes… by the ease” to be able to access emblematic firms capable of making locals and strangers fall in love. What is very clear to me is that swedes and italians get along great, but at “popular prices”. This new collaboration designed for spring 2012 can be enjoyed from 8 March 2012 en 260 H stores&M selected.

¿and how will it be?. According to Castiglioni. «I wanted to create a true Marni wardrobe by going through all of our favorite pieces, fabrics and prints. As usual, i love the juxtaposition of prints and colors, mix of modern tribal with sporty Bauhaus graphics«. Por lo tanto… ¿we return to cover our backs with a “the best of marni”? Without a doubt, it is what almost all of us want., for that of recognizing the brand and rummaging through the best of its creative proposals.

The possibility was heard that Tom Ford would be chosen to carry out this new collaboration «signature – H&M» but in the end the river has taken more mighty waters to focus on a brand that will give a good account of what the public H&you want me.

According to the note. “Para las mujeres: LColors are vivid and prints are bold, as it is African inspired color blocks. The silhouettes are the usual ones at Marni, with pleated skirts, vestidos, jacquard-knit wide-leg trousers; and cotton poplin silk fabrics. To finish off the full look the collection will also include jewelry, zapatos, bags and scarves.

“and if the accounts do not fail me: LColors and fabrics are softened to return to Marni menswear basics. The use of print is subtle, often as a contrasting detail for shirts, As for the silhouettes, they are given a modern and relaxed touch within the masculine classics”.

Aquí you can see the first images, and I will have to wait to see more and better because this is like neither fu nor fa. In the boy part at least, looks like a styling that I could find right now in any store… Seguiremos informando

Photographer: Magnus Magnusson