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The Madrid store Gük, specialized in Nordic style, presents this fashion editorial with some of its emblematic firms.

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Five of the main sales firms in Guk /Nordic space (Loreto y Chicote, 2. Madrid), the danish Matinique y Junk de Luxe, the swedes Dr. Denim y T-Shirt Store and estonia Joti Knot, in this editorial of moda showing its new and original collections for this summer 2013, signed by photographer Sonia Bergmann in collaboration with stylist Nina Camil.

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Sincerely, I love the Gük roll since I know him, I'm more and more fond of the Nordic roll and especially when you don't go to the mythical typical sosote, If not, they show us that there is a Nordic roll alive, color and originality. Although I like everything that the kid wears, my styling preferred is the one with the yellow pants and map shirt, my favorite garment ever. (JUNK DE LUXE shirt € 89.90).

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As in previous summer seasons, Dr. Denim remains true to its classic air jeans while the bet of Junk de Luxe for comfortable and colorful garments, is perfectly defined with its patterns and sailor tones for men who have no problem in externalizing their appearance and taste for a relaxed and elegant look.

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Por otro lado, Matinique prefers not to take risks and plays safe, with clearer and simpler shapes and textures, thinking of a modern man wanting to express his style and individuality. As a complement to all looks, the mountaineering rope necklaces and Swarovski crystals from the Estonian firm Joti Knot by Johanna Tammsalu.

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