Converse announces its new collection of sneakers with the avant-garde French fashion house Maison Martin Margiela.
The Maison is intended to reach all social strata and after his collaboration with H&M comes this foray into the mass audience. Both firms are Converse as MMM that I love, so I can not be happier for this story. If you're there you're reading this up, nunca he pedido «casi» nada (ejem, ejem), Superman, tráeme by a.
The first collaboration Maison Martin Margiela presents Converse shoes Chuck Taylor All Star and Jack Purcell, where each pair has been fully hand painted with white paint iconic Maison Martin Margiela. The painting covers the entire web, eyelets, laces and soles of the shoes, and you are Iran is cracking and stripped of their outer layer of paint naturally with the passage of time, to reveal the original colors underneath.
«Maison siempre ha estado obsesionada con el blanco; a layer is used to give a feeling incognito. A kind of poetry, over time, hace que el calzado se reafirme» dice Maison Martin Margiela.
The styles are available in traditional colors torchivos de Converse: rojo, negro, classic navy blue and yellow unique Margiela, and they are lined with white skin in excellent quality crude. The personality of the shoes Chuck Taylor All Star y Jack Purcell de Converse Maison Martin Margiela 1970 it is discovered by the evolution that develops between white paint and bold fabric colors. The more shoes are worn, more reveals its color and personality.
Converse shoes Maison Martin Margiela will be made September sales worldwide in stores Margiela and in selected outlets Converse First String at a suggested price 200 Euros.
«Converse está encantada de asociarse con Maison Martin Margiela. La colección encarna a la perfección el espíritu de individualidad y de expresión propia de cada marca y unifica la creencia en dar rienda suelta a la creatividad de Converse y Margiela», afirma Matt Sleep, Chief Designer of Converse First String.
By recycling, transformation and reinterpretation, the identity of Maison Martin Margiela coincides perfectly with the philosophy of Converse as a platform for creativity.