According to ‘La presión social por la imagen perfecta’, most respondents felt that there should be a change in the way of addressing women by society
Physical appearance takes place 6 in the ranking of what we are most concerned
En general, women feel more social pressure than men for the need to maintain physical appearance and perfect image. Así lo recoge el estudio “La presión social por la imagen perfecta” elaborado para Campofrío por la compañía independiente de estudios de mercado Grupo 1 Investigation, in order to know to what extent women feel pressured to get the perfect image, central argument of his next campaign Feeding another woman model.
Belén Rueda, Ana Pastor o Tamara Rojo, between physical ideal woman. Women brought to the actress Belén Rueda, la presentadora Ana Pastor o a la bailarina Tamara Rojo –con carácter y personalidad- entre sus favoritas como ideal físico de belleza, while men prefer Elsa Pataky or Sara Carbonero. By age, destaca la mayor valoración de Paz Vega entre los jóvenes –de 18 a 34 años- and Anne Igartiburu among adults 35 a 50 años.
Study results reveal that la mayoría de los encuestados están bastante satisfechos con el aspecto físico –el 49% de las mujeres y el 45% of the men-, but what, to be handsome, You have to sacrifice; de hecho 6 decade 10 women think so. Also worth noting that a significant 20% women expressed little or nothing to be satisfied with their physical appearance, while a 43% men pointed indifference to this aspect. By age, los más satisfechos con su físico son los jóvenes. Además, according to the study, Spaniards have not abandoned the topic of machismo. Men and women agree that man is still more macho than women.
As for the social pressure we feel for having to maintain a physical appearance and perfect outward appearance, The survey reveals that society in general is responsible for this pressure, followed by advertising –especialmente para los adultos de 35-50 years-, brands moda –especialmente para los jóvenes de 18 a 34 years-, women's magazines and cosmetics brands-. As a curiosity, most respondents felt that there should be a change in the way of addressing women from different social sectors.
Despite the social pressure to get the perfect image, The study reveals that the family, first, along with work and health are the three vital pillars that more care, both women and men. De hecho, physical appearance takes place 6 ranking, behind the money or love. by age, los jóvenes –de 18 a 34 años- They emphasize work as the aspect that currently most concerned about, but it is also the group that gives greater relevance to social life.
Una iniciativa pionera de Campofrío en el diario “Marca” cambiará la historia por un día. In parallel with the findings of this study, has been a pioneer and revolutionary initiative that will act as a lever against a society that cares more about the appearance and image in place that enjoyment and happiness. It has sought the involvement of male daily par excellence, Marca, para darle “una vuelta de tuerca a la historia” por primera vez y que las mujeres se tomen la revancha.
And is that today, initiative of Campofrio, Mark comes to light with an original cover that will not go unnoticed, transferring the pressure exerted on women usually men. If you get into the skin of a woman it is what it is, headlines like Buttocks: ¡¡Fuera Flacidez!! o Shorter Shorts. ¡Atrévete, no seas nenaza! will cause confusion and laughter alike. Además, Not to miss pecking recipes to attend a day of Champions o decorating tips to see a football game with friends. Not to mention the back, which will host such interesting topics as Ponte canyon 21 días o la Reader's letter complaining about the lack of glamor in football. ¿Qué pensarán los hombres de todo esto? ¿Serán capaces de sentir la presión que reciben diariamente las mujeres?
And that's not all, because within a few days there will be an application available in the community apañadas Women in Facebook (www.facebook.com/mujeresapanadas) donde podrás realizar tu propia portada de Marca intervenida “a lo revista femenina” y para conversar en Twitter tendremos el hashtag #MarcaHechoPorMujeres (www.twitter.com/campofrio_es).
