It is well known that meat sold, and that Diesel promulgates this ideology since time immemorial but ¿who is it for?
Recently it presented an image of the new line of Diesel Fuel for Life, la Denim Collection, where you see a despelotado Marlon Teixeira photographed by Terry Richardson. The campaign can not be sexual, especially if you think you're going to miss you a spritz crotch the model cejudo.
I believe that when he arrived Fuel for Life was a real revolution in the world of the colonies. Colonies oriented personality but younger and daring people with certain values, sí, sex and binge, macarras but with elegance (in this last campaign I doubt a little, eh). The line of succession of "similar" colonies” It was not long in coming and all the brands opted for stylish colonies but adapted to youth, money, fun, sex and rock&roll. And with these ads much more "fresh".
But my reflection goes further – I will not be the one to discover that advertising makes meat its champion and morbidity and sex appeal its emblem – ¿Who is this campaign for??
Porque, Let's see, a "suppose"… I consider myself a young boy, dynamic, dared, outgoing, if I hurry even sexy, but I don't see anything reflected in this image – and I don't mean because of the extra kilos- I find it difficult to think of normal guys who, when they see this image, say: "issta is my colony, I hooked it to the package and the street”. It gives me the feeling that this type of campaigns They are geared mostly for girls. Sí, you say what you say, the meat also you can! Yes I imagine more than one walking in the English Court and, suddenly, see the poster in the perfumery section and think – or tell whoever accompanies you – "I'll see how it smells – not the kid's pack, but the colony – and I give it to my boy/husband/lover or butanero – I'm not going to get in there".
Undoubtedly the iconic power is brutal, and for this reason I am reflecting on the image that will undoubtedly delight the marketing department and those "folder covers" beings” several. This is just an example, if you get to watch ads, Edith, etc – especially of moda male – you only find skin and “nudé”…
Sells meat, repeat, pero ¿how, based on what, and whom? That is something that Diesel will surely have evaluated perfectly and will take into account but I keep looking for that public so uninhibited.
